The minimalist trend in the realm of beauty, known as skinimalism, is gaining ground on social media and in the beauty industry, with brands such as Byoode, Perricone MD and Medik8 at the forefront of the movement. Born out of the pandemic, this approach addresses the need to simplify skincare routines, a welcome change for many after the extensive rituals adopted during lockdown.
The cosmetologist Raquel González, creator of Byoode, emphasizes that the success of skinimalism depends on the condition of each person's skin. While some require a multitude of steps, others can benefit from the essentials. According to González, "less is more" when an adequate balance is achieved, avoiding overloading the skin with unnecessary products, which can provoke adverse reactions such as breakouts or sensitivity.
Estefanía Nieto, Medik8's Dermocosmetics Director, adds that this simplified routine is especially useful for oily and acne-prone skin, as it focuses on achieving hydration and balance. Experts agree that the pillars of skinimalism are cleanliness, hydration, and protection. Mireia Fernández, from Perricone MD, highlights the importance of the nighttime double cleanse if makeup has been used, and recommends the combination of products such as vitamin C during the day and retinol at night to optimize skincare.
Furthermore, Marta Agustí, the nutritional director of Advanced Nutrition Programme, notes that dermocosmetic supplementation can enhance these basic routines, suggesting the use of supplements with antioxidants and omegas.
Among the products recommended to adhere to this trend are Perricone MD's Chia Cleansing Balm, rich in antioxidants, and Byoode's Super Green Poem cleansing gel, as well as Boutijour's Relief Sun Moisture sunscreen. For night care, the Byoode Retin-A Night serum offers an advanced blend of anti-aging actives, and Advanced Nutrition Programme's Skin Ultimate supplement promises radiance from within.
Skinimalism represents a renewed philosophy in skincare that seeks to maximize results through simplification, adapting to the particular needs of each skin type.
