Samsung Electronics has revealed its new campaign 'SmartThings Meets AI', focused on revolutionizing the smart home through the integration of advanced technologies. This launch, which precedes the IFA 2025 trade fair, shows how Samsung's SmartThings platform redefines the home experience.
The campaign emphasizes the crucial role of artificial intelligence, adapting to individual needs to provide personalized experiences. Through SmartThings, Samsung devices and devices from other providers are connected, simplifying the management of daily tasks. A promotional video highlights how AI enables users to enjoy their time while technology handles the routine tasks of the home.
Among the most striking aspects of the video is the ability of SmartThings to automatically adjust the air conditioning and lighting with a single tap in the app. This function not only improves users' comfort, but also promotes moments of rest. Additionally, the SmartThings Pet Care service offers pet care, even with busy schedules.
"Won-Jin Lee, President and Director of Samsung Electronics' Global Marketing Office, stated: 'Our goal is to highlight the smart home experience through our artificial intelligence and the connectivity of SmartThings, creating an authentic bond with consumers. We will continue to offer innovations that make life simpler and more meaningful.'"}
The campaign video will be unveiled starting on September 2 at iconic locations such as Times Square and Piccadilly Circus, in addition to being available on Samsung's social media channels, including its YouTube channel.
