Samsung Electronics has taken a step forward in the fusion of art and technology with the launch of a new collection of masterpieces in collaboration with Art Basel Paris 2025. The selected piece, accessible through the Samsung Art Store in 4K resolution, invites the public to experience the creative essence of this prestigious event from their homes.
Bringing together artists who transform the perception of contemporary art, the collection includes talents from Africa, Asia, Europe and Latin America. This diversity offers a glimpse into the artistic discussions that shape our present. Among the highlighted pieces is "Dreams in Giza" by Pascale Marthine Tayou, which explores migration and culture, alongside works by Ludovic Nkoth such as "The Wait" and "A Day's Weight," which address the sense of belonging with great emotional intensity.
Tanja Nis-Hansen, Miao Ying and Robert Brambora contribute new perspectives to this global dialogue, highlighting the variety of voices that enrich the current artistic landscape. According to Daria Greene, the head of content for Samsung Art Store, this collection reflects the dynamism of contemporary art, using technology to transform televisions into cultural portals.
During Art Basel Paris, held from October 24 to 26, 2025, attendees can experience these works live in a Samsung-dedicated space. The initiative allows these artistic manifestations to transcend time, leaving lasting impressions in the daily lives of users.
Clément Delépine, the event director, mentioned the importance of the conversations arising from the exhibition, noting that the partnership with Samsung broadens the global reach of these discussions.
The collection is already globally available in ultra-high 4K resolution, thanks to Samsung's advanced display technology. This guarantees that every work maintains its chromatic richness and detail, simulating the experience of having a gallery piece at home. The Samsung Art Store is accessible across the entire lineup of 2025 TVs, bringing the art from prestigious galleries and museums into everyday life.
The innovative Frame Pro model, with its Neo QLED panel, promises a vibrant artistic representation that adapts to any home. The expansion of the Art Store to Neo QLED and QLED models ensures that enjoying art is an enriching, accessible experience adapted to modern times.
