Erling Haaland, the Norwegian footballer who has conquered the world with his prowess on the field, now stands as an example of healthy eating thanks to his collaboration with the Norwegian Seafood Council. Since last year, Haaland has been the ambassador of the fish and seafood of his homeland, highlighting, in this new phase, Norwegian salmon as an essential component in the diet of any athlete.
The Council has intensified its campaign this year, focusing on the benefits these products offer for physical performance, recovery, and overall health. Haaland, who not only lends his image but also his personal passion for these foods, highlights the taste and nutritional value of Norwegian fish, describing it as a "fantastic source of proteins." For the forward, fish is not just a professional option but an element rooted in his culture and his childhood.
With optimism for the future, the Council highlights the figure of Haaland as an essential reinforcement in its message of sustainability and a healthy lifestyle. Tore Holvik, the organization's director in Spain, has mentioned that the footballer's participation helps connect with the international audience, particularly in markets such as the Spanish market.
This cultural exchange has yielded significant results: the Spanish market has seen a 23% increase in the purchase of Norwegian salmon, reaching over 59,000 tonnes so far this year. Popular dishes such as sushi, sashimi, and poke bowls have further boosted demand, offering a fusion of flavors and health that resonates well with consumers.
With its eyes set on new projects for 2025, the Norwegian Seafood Council continues to promote a rich and mindful diet. Haaland's image as an ambassador not only endorses the product, but also inspires people to adopt dietary habits that, as the footballer himself suggests, can improve people's lives and performance.
