With the start of the new school year, the season known as "Back to School" has reaffirmed itself as a crucial period for the stationery sector and beyond. 123tinta.es, an online store specializing in cartridges and toner, has evaluated shopping trends, highlighting that stationery products top the sales lists.
Despite the growing digitization, traditional items such as paper, pens, and folders maintain their relevance. In particular, recycled A4 and A3 formats have become favorites, reflecting the growing environmental awareness among consumers.
Blue ballpoint pens continue to be indispensable, whether in their classic or retractable versions. Dry-erase and permanent markers have also seen a notable increase in demand, along with organizers such as ring binders and transparent sleeves, essential for keeping documents and notes organized.
Ramiro Bresler, eCommerce Manager at 123tinta.es, explains that every September there is an uptick in the purchase of basic stationery products. It also mentions that the private-label product line is consolidating due to its good value for money.
Not only students, but also professionals and exam candidates are renewing their printing consumables. Cartridges and toners, essential for economical and high-quality printing, stand out among the best-sellers, with a growing preference for private-label options and high-durability originals.
Attention to the lighting in workspaces has gained ground. Products such as gooseneck lamps and LED bulbs have experienced an increase in sales, responding to the need to create comfortable and efficient study environments that promote concentration and minimize visual fatigue.
Bresler concludes by noting that the 'back to school' goes beyond replenishing paper or ink; it is about setting up an optimal environment for learning and work.
