In a business environment where every element counts in building the brand image, PAPELMATIC, with more than six decades of experience in mindful and professional hygiene, has highlighted a component often overlooked: the napkin. This everyday object becomes an essential means of communication that reflects identity, coherence, and sustainability in every interaction with the brand.
In places like office cafeterias, personalized napkins go beyond their functional purpose. By incorporating the logo, specific colors, or positive messages, they create a sense of belonging among employees, turning the everyday into memorable brand experiences.
Pau Fornt, CEO of PAPELMATIC, highlights that branding is not limited to advertising campaigns, but is also forged in the day-to-day details. A personalized napkin may seem like a simple detail, but it communicates who a company is and how it wishes to be perceived," he comments. Aspects such as material, color, and texture not only affect aesthetics, but also influence the user experience. For example, using recycled paper can reflect an environmental commitment, while virgin cellulose suggests cleanliness and professionalism.
The customization of these accessories allows companies to strengthen their identity effectively. Every printed element, from the logo to a brief message, not only identifies the company, but also projects a unique and coherent image. PAPELMATIC, committed to the environment, uses non-toxic and food-contact-safe inks, ensuring safety without sacrificing aesthetics.
The size of the napkin also plays a crucial role. From small options for cafés to larger formats for events, each choice contributes to an environment that respects the brand identity. Every customer interaction with the napkin leaves a mark, and when it is associated with comfort and sustainability, consumer trust is earned.
Since its founding in 1965 in Barcelona, PAPELMATIC has evolved, diversifying its offering to more than 1,500 solutions in conscious hygiene and professional well-being. With a firm commitment to innovation and social responsibility, the company has established itself as a benchmark in the sector, operating at both the national and international levels.
