In recent years, there has been a noticeable decrease in the time we spend interacting with friends and family through social media. Despite this trend, these platforms have managed to maintain their businesses by flooding our screens with low-quality content. This phenomenon, called 'enshittification' by writer Cory Doctorow, refers to the degradation of the user experience caused by the proliferation of irrelevant or low-quality content, driven by algorithms that prioritize profitability over user well-being.
The 'enshittification' highlights a shift in the approach of social networks, which have gone from being spaces of authentic connection to becoming businesses focused on maximizing revenue through advertising and sensationalist content. This transformation has led many users to reconsider their presence on these platforms, questioning the value and purpose of their digital interaction. Meanwhile, social media companies continue to evolve their strategies to retain users, continually challenging the balance between generating revenue and maintaining the quality of the user experience.
Read the full news article on The World.
