The luxury real estate market on the Costa del Sol is undergoing a notable transformation, driven by the rise of branded residences. This model fuses luxury hospitality with personalized services and security, setting new standards in the sector. Prestige Expo has recently launched Tyrian Residences in Estepona, an innovative development that stands as the first seafront building with premium services available 24 hours a day.
The Costa del Sol reaffirms itself as one of the most coveted luxury residential destinations in Europe. According to recent data, Marbella has reached a historic average price of €5,213 per m² in 2025. In exclusive areas such as the Golden Mile and Sierra Blanca, prices have surpassed €30,000 per m², placing the region on the same level as iconic places such as Monaco and the French Riviera. Nationwide, six of the ten most expensive streets in Spain are located in Málaga, with La Zagaleta in Benahavís at the forefront, where homes average more than 12 million euros.
The appeal of the Costa del Sol is not only due to its natural beauty, but to a combination of factors that make it stand out compared with other European destinations. With more than 320 days of sunshine a year, excellent educational and health infrastructure, and direct air connections to the world's major cities, the region has established itself as a new epicenter of residential luxury. Moreover, the growth of Málaga's tech hub attracts professionals and digital nomads looking for a place to settle.
The branded residences offer the ideal solution for those investors and buyers who value comfort and privacy. According to Knight Frank's Wealth Report, 17% of the world's large fortunes consider residential luxury and 'branded residences' as an investment priority. Currently, Spain has more than 2,000 units of this type, with 60% in the Costa del Sol.
Marbella has been a pioneer in this sector with internationally renowned developments, such as Design Hills Marbella in collaboration with Dolce & Gabbana. However, Estepona also joins this trend with Tyrian Residences. This project, designed by the prestigious Yodezeen studio and adapted by Arata Arquitectura, serves as a reference by offering a seafront development without a hotel operator.
Vitaliy Rushchynskyy, CEO of Prestige Expo, emphasizes that the current buyer seeks a holistic lifestyle, leading the firm to anticipate market trends. With more than 40% of the 'family offices' planning to increase their investment in real estate in the next 18 months, the Costa del Sol is shaping up as a solid destination, capable of attracting global private capital and continuing to lead the European luxury residential sector.
