Market Impact: Trump Drives Change in Coca-Cola's Formula

The President of the United States, Donald Trump, has claimed on his social network that Coca-Cola accepted his request to change the sweetener in its traditional drink in the country, replacing corn syrup with cane sugar. This change, however, would not affect its favorite version, Coca-Cola light, known for not containing sugar. Although the company has not officially confirmed the change yet, a spokesperson said that more details would be shared soon. This initiative is part of a broader effort by the Trump administration, with Health Secretary Robert F. Kennedy Jr. at the helm, to combat artificial sweeteners and artificial colorings. The decision has economic implications, since the maize agricultural sector may be affected.

On the other hand, Coca-Cola has cultivated a friendly relationship with the president, a notable gesture consisting of the delivery of a special edition of Coca-Cola Light on the occasion of his presidential inauguration. In the business arena, both Coca-Cola and Pepsi-Cola have publicly supported Trump's policies in advertisements in leading newspapers, praising their commitment to manufacturing and American workers. This alliance between the president and the beverage sector aims to highlight the strengthening of the national industry, promoting products manufactured in the country. Meanwhile, the idea of replacing corn syrup with cane sugar has been debated, with voices from the agricultural sector warning about potential negative impacts on jobs and local production.

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