Esmara, Lidl's prestigious fashion brand, has presented its highly anticipated autumn-winter 2025 collection, with a notable emphasis on inclusion and acceptance. With the motto 'Dressing as you are is worth it,' the brand aims to celebrate diversity, offering fashion that adapts to a wide variety of sizes, body types, and ages. This initiative has benefited from the collaboration of the iconic model and Esmara ambassador, Judit Mascó, together with stylist Mayte de la Iglesia and photographer Pedro Walter.
The new collection is made up of four capsules designed for the lifestyle of the modern woman. Includes everything from urban options to more daring pieces, capturing the essence of accessible and sustainable fashion. The garments, made with eco-friendly fabrics, offer attractive prices from 2.99 euros, allowing consumers to create complete looks for less than 30 euros.
Judit Mascó, with 35 years of experience on the catwalks, underscores the importance of choosing garments that provide comfort and safety, ensuring that fashion must reflect authenticity and confidence. Their tips for posing emphasize naturalness, originality, and proper lighting, in addition to using the hands in an elegant way to define the silhouette.
For her part, Mayte de la Iglesia suggests combining timeless basics with statement pieces, achieving a balanced and versatile wardrobe. It recommends paying attention to the tones that enhance individual beauty and advocates for a 'capsule wardrobe' tailored to each woman.
The photographer Pedro Walter emphasizes that the key to a good photograph is the subject's comfort and confidence. Advise moving around freely and taking advantage of the soft light of dawn or dusk to obtain the best images.
The Esmara collection stands out for its autumn color palette, which includes shades such as reds, browns, black, and beige. The current trends range from animal print to leather, complemented by essential accessories such as ankle boots and ultralight jackets.
With this launch, Esmara reinforces its commitment to accompany women in their day-to-day lives, promoting real, diverse, and unpretentious fashion, reaffirming the brand's mission to be at the service of every customer with inclusive and accessible options.
