The House of Chanel has maintained a distinctive legacy in the fashion industry, in part thanks to the integration of renowned artisans into its creative structure. Since 1985, after the acquisition of the Desrues workshop, the French fashion house began to preserve and revitalize the art of button making, a key element in its collections. This strategic move led to the creation of Paraffection, a subsidiary that has given new life to historic workshops such as Goossens and Lesage. Desrues, in particular, has been responsible for producing the exclusive buttons for Chanel's Métiers d’art collections, reaffirming the importance of artisanal tradition in the evolution of the brand.
The buttons at Chanel have been more than mere functional elements; they have served as inspiration and the central focus of entire collections. Gabrielle Chanel, the visionary behind the brand, used to emphasize its aesthetic value by saying that buttons are essential and must have charm. This philosophy has endured, as reflected in the Spring-Summer 2024 haute couture collection, born from the idea of the button. Moreover, tradition continues in beauty, with the limited edition Les 4 Ombres Boutons, eyeshadow palettes inspired by the rich tones of the buttons, thus consolidating the brand's legacy in various creative fields.
Read the full news article on The Country.
