Financial institutions are intensifying their efforts to build customer loyalty, especially in the mortgage sector, which is translating into more favorable financing terms, even when compared with those faced by the State itself. The evidence of this trend is reflected in the recent debt issuance, where the interest rates offered to mortgage borrowers proved to be lower than those the State obtains in its borrowing. This competitiveness in the banking sector is driven by the desire to secure a solid and stable customer base amid an uncertain economic environment.
This phenomenon is partly explained by the strategy of financial institutions to tie customers to them through products that offer not only financing, but also other related benefits. This policy aims not only to retain current customers but also to attract new customers, in an increasingly competitive market. Meanwhile, the State, faced with financing demands in a challenging macroeconomic environment, must accept higher rates to attract investors, which places mortgage borrowers in a favorable position in the current credit market.
Read the full news article on The World.
