In an effort to promote sustainable and responsible water consumption habits, Alkanatur, a leading Spanish company specializing in water filtration, has launched a significant campaign as part of World Water Week. Under the slogan 'Put the filter on, take care of the planet', this initiative will be carried out from August 25 to 31, coinciding with the international event organized by the Stockholm International Water Institute.
World Water Week, which will be held from August 24 to 28, 2025, calls on experts, institutions, and citizens from around the world to discuss the current water-related challenges and to explore sustainable solutions. Alkanatur joins this global effort with a special promotion, focused on promoting responsible and efficient water consumption.
Alkanatur's proposal is based on three pillars: science, ecology, and education. The company not only specializes in offering quality products, such as water filter jugs and reverse osmosis systems, but also provides practical recommendations to reduce water waste at home. Through its blog, Alkanatur disseminates valuable information to raise awareness among consumers about the importance of caring for the environment and the responsible use of water.
The Head of Communications at Alkanatur stressed the importance of the campaign, noting that the objective is to raise awareness among individuals about their water consumption, while promoting healthier hydration. During this special week, customers will be able to enjoy discounts on a variety of the brand's products, including filters and pitchers designed to optimize the quality of water at home.
Consumers interested in these offers can explore Alkanatur's online store, where they will find options such as the popular Alkanatur Drops Jars and shower filters that help care for hair and skin.
This Alkanatur campaign not only aims to promote a change in consumer habits, but also to contribute in a tangible way to protecting the environment, which is increasingly threatened by the inefficient use of resources as vital as water.


